In the competitive world of real estate, your agent’s ability to negotiate can make or break the deal. While professional photography, premium marketing, and videos are essential, they mean nothing if your agent lacks a proven negotiation strategy. Enter the Power Bespoke 9-Point Negotiation Strategy, tailored to ensure you achieve the highest price for your property.
Our comprehensive approach can make a difference of up to 6% in the eventual sale price of your property. Here’s a step-by-step breakdown of this effective negotiation strategy.
Power Bespoke’s 9-Point Negotiation Strategy
1. NEVER Accept the First Offer
Never accept the first offer, even if it meets or exceeds your asking price. By doing this, you signal to the buyer that there is room for improvement, which often leads them to increase their bid.
2. NEVER Counter the First Offer
Reject the first offer outright. Always thank the buyer for their offer but tell them, “That level has already been tested, so I know it won’t be accepted. What would your next offer be?” If you’ve built trust and rapport, the buyer will likely increase their offer immediately. If they don’t, let them know you’ll inform them when another property in their price range becomes available.
3. Avoid Giving the Buyer False Hope
When responding to the first offer, use firm language. Say, “That’s a fair starting offer but that level has already been tested, so I know it won’t be accepted” rather than, “That’s a good offer, let me speak to my seller.” This approach emphasizes your position and avoids giving the buyer false hope.
4. Test the Buyer’s Motivation
If the buyer doesn’t increase their offer right away, don’t contact them for three days. This strategy tests their motivation and sets up a Mexican standoff situation. If you do reach out during this period, discuss another property instead.
5. Show Commitment to the Buyer
Make it clear to the buyer that you are doing everything you can to help them secure the property. Let them know you are on their side and want to help them get the property, but only at the highest price they are willing to pay.
6. Counter the Increased Offer
When the buyer comes back with an increased offer, refuse it again but this time provide a counteroffer. This keeps the negotiation moving forward and indicates that you are ready to make a deal.
7. Use Percentage Increases
During negotiations, use percentage increases rather than absolute amounts. For example, a £10,000 increase on a £500,000 property is just a 2% increase. Framing it this way makes the increase seem more manageable to the buyer.
8. Negotiate Beyond Price
In the final stages of negotiation, introduce other factors such as timescales and fixtures and fittings. These elements can be pivotal in reaching an agreement.
9. Push the Buyer to the Edge
Negotiate with the buyer until they are on the verge of walking away. At this critical point, revert back slightly to keep them engaged and finalize the deal.
This 9-Point Strategy by Power Bespoke is designed to maximize the sale price of your property and ensure a successful negotiation. Remember, houses don’t negotiate themselves; it’s the expertise and strategic approach of your agent that seals the deal.
Implement these powerful techniques and witness the significant difference in your property sale outcomes. With Power Bespoke by your side, you can rest assured that you’re achieving the best possible price for your home.
If you need any help or advice relating to moving house, follow this link to book a call with one of our experienced agents: https://powerbespoke.demo.cmsminds.net/book-online/